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VIP & Co

Starting a Business

From idea to business.

Turning a concept into a functioning business requires more than a logo and an Instagram account.

We work with founders right from the start. We help shape the idea, plan the business, build the brand and set up the systems, so you can launch feeling ready.

Discuss Your Idea
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From the beginning

The earlier the thinking, the stronger the foundations.

A lot of new businesses get put together piece by piece. A name here, a website there, and processes made up on the fly when something goes wrong. We help you think it all through before you launch, so the pieces actually fit.

This may suit you if

  • You have an idea, but aren’t sure where to begin.
  • You’ve started planning and want structure around it.
  • You’re preparing to launch and want every part to work together.
  • You’ve launched recently and the foundations need strengthening.

Step by step

Seven steps from first idea to opening day.

  1. Stage 1: The Idea

    Get clear on what the business is, who it’s for and why they’ll care.

  2. Stage 2: The Model

    Work out what you’ll sell, how it all works and how the business makes money.

  3. Stage 3: The Brand

    Decide how you want to be seen, and shape a name, look and voice to match.

  4. Stage 4: The Structure

    Set up the day-to-day systems, admin and processes the business will run on.

  5. Stage 5: The Customer Experience

    Plan how customers find you, deal with you and feel about the experience.

  6. Stage 6: The Launch

    Put together the launch plan, plus the marketing and advertising to back it up.

  7. Stage 7: The Next Stage

    Keep improving things once you’re open and learning from real customers.

Build the whole business

Good businesses don’t happen by accident.

By the end, you should have everything a new business needs to open properly.

  • A clear idea of what you offer and who it’s for
  • A business model that makes sense
  • A brand direction you’re proud of
  • Systems for the day-to-day running
  • A plan for how customers will experience you
  • A launch and marketing plan

Not everyone needs every step. Some founders want help with all of it, others with just a couple of stages.

Have an idea?

Every business starts as an idea. Let’s shape yours.

Tell us what you’re planning and where you’re up to. We’ll have a chat about whether we can help.

Discuss Your Idea